Sass & Bide at LFW 2015 – What I Loved
The iconic Australian brand’s newly-appointed creative director, Anthony Cuthbertsone, showcased the Mojo-Kijo collection on the opening night of London Fashion week. No doubt our beloved brand has entered a new chapter. Structured pieces inspired by traditional Japanese kimonos and neutral colour palette with occasional pops of blue gives this collection a robotic feel. However recognizable embellishments, tribal inspired prints, sequin leggings and party dresses are still strongly present in the collection since those are the things that made us fall in love with Sass & Bide.
The original founders of Sass & Bide Heidi Middleton and Sara-Jane Clarke started the brand by selling customized denim in London’s Portobello markets 16 years ago. Both designers stepped down in 2014 after they sold the brand off to Myer in 2013.
Anthony Cuthbertsone has previously worked for Mulberry, Ralph Lauren, Viktoria Beckham as well as Australian label David Lawrence. These brands are distinctivly different from Sass & Bide with their sleek classic lines and minimalistic style. It will be interesting to see how Sass & Bide’s style evolves since Cuthbertsone has plans to conquer the Northern hemisphere where due to the climate difference certain pieces such as knitwear and outwear do better than in Australia.
Being a huge Sass & Bide fan I looking forward to seeing more from Anthony Cuthbestone’s take on the brand.
Below are some of my favorite looks from the latest Mojo-Kijo collection.
What do you think of it?